我們很高興地宣布，Danny Lee（李世華）已正式加入 Monks，擔(dān)任大中華區(qū)董事總經(jīng)理，即日起正式生效。
We are pleased to announce that Danny Lee (李世華) has officially joined Monks as Managing Director of Greater China, effective immediately.
他將攜手Monks上海客戶服務(wù)總監(jiān)Dixi Chern，共同推動(dòng)創(chuàng)新，通過(guò)AI與科技賦能，加速M(fèi)onks在大中華區(qū)的業(yè)務(wù)拓展。
He will work closely with Monks Shanghai Client Services Director Dixi Chern to drive innovation, leverage AI and technology, and accelerate Monks’ business expansion in the region.
Danny 在品牌與營(yíng)銷領(lǐng)域擁有多年領(lǐng)導(dǎo)經(jīng)驗(yàn)，曾在大中華區(qū)、英國(guó)及亞太多個(gè)市場(chǎng)帶領(lǐng)團(tuán)隊(duì)推動(dòng)整合傳播創(chuàng)新和品牌進(jìn)化。他將借助 AI 和數(shù)字化能力，幫助 Monks 為客戶打造更具文化影響力、創(chuàng)新性和商業(yè)驅(qū)動(dòng)力的解決方案。
Danny has extensive leadership experience in branding and marketing, having led teams in Greater China, the UK, and multiple Asia-Pacific markets to drive integrated communication innovation and brand evolution. Leveraging AI and digital capabilities, he will help Monks create culturally impactful, innovative, and commercially driven solutions for clients.
“中國(guó)是全球文化能量與數(shù)字創(chuàng)新最具活力的市場(chǎng)之一。在這個(gè)激動(dòng)人心的時(shí)刻加入 Monks，我深感榮幸。”Danny Lee 表示，“依托 Monks 的全球網(wǎng)絡(luò)與數(shù)字化基因，我期待與團(tuán)隊(duì)及合作伙伴攜手，打造兼具文化影響力、創(chuàng)新引領(lǐng)力與商業(yè)驅(qū)動(dòng)力的品牌作品。”
“China is one of the most vibrant markets for cultural influence and digital innovation worldwide. I am truly honored to join Monks at such an exciting time,” said Danny Lee. “With Monks' global network and digital foundation, I look forward to working hand-in-hand with the team and partners to build brand work that combines cultural impact, innovation leadership, and commercial momentum.”
加入 Monks 之前，Danny 曾任波司登首席品牌官，帶領(lǐng)品牌完成全方位重塑與升級(jí)；他也曾在耐克大中華區(qū)負(fù)責(zé)多品類市場(chǎng)戰(zhàn)略與整合營(yíng)銷，并在 WPP 旗下多家代理公司擔(dān)任高管職位，為全球領(lǐng)先品牌提供數(shù)字化轉(zhuǎn)型及創(chuàng)新服務(wù)。
Before joining Monks, Danny served as Chief Brand Officer at Bose, where he led the comprehensive rebranding and upgrading of the company’s brand. He also held responsibility for multiple category market strategies and integrated marketing in Greater China at Nike, and previously held senior management positions at several WPP agencies, delivering digital transformation and innovative services for leading global brands.
Monks亞太區(qū)執(zhí)行副總裁Kenny Griffiths表示：“Danny是極具遠(yuǎn)見的市場(chǎng)營(yíng)銷領(lǐng)導(dǎo)者，深諳如何將品牌戰(zhàn)略與文化洞察融合一體。他的加入不僅代表了Monks對(duì)大中華區(qū)及亞太市場(chǎng)的長(zhǎng)期承諾，也標(biāo)志著我們區(qū)域發(fā)展的新篇章。同時(shí)，也衷心感謝Rogier Bikker多年來(lái)為Monks大中華區(qū)打下的堅(jiān)實(shí)基礎(chǔ)。期待Danny帶領(lǐng)中國(guó)團(tuán)隊(duì)，與客戶攜手實(shí)現(xiàn)品牌長(zhǎng)期價(jià)值，共創(chuàng)高質(zhì)量增長(zhǎng)。”
Kenny Griffiths, Executive Vice President of Monks APAC, said: “Danny is a visionary marketing leader who understands how to integrate brand strategy with cultural insight. His appointment not only reflects Monks’ long-term commitment to the Greater China and Asia-Pacific markets but also marks a new chapter in our regional development. At the same time, I sincerely thank Rogier Bikker for laying a solid foundation for Monks Greater China over the years. I look forward to Danny leading the China team to work hand in hand with our clients to realize long-term brand value and create high-quality growth together.”
作為全球戰(zhàn)略的重要組成部分，Monks將持續(xù)加碼大中華區(qū)市場(chǎng)布局，聚焦規(guī)模化內(nèi)容生產(chǎn)、數(shù)據(jù)與數(shù)字媒體整合及科技驅(qū)動(dòng)創(chuàng)新，為品牌提供全鏈路數(shù)字化解決方案，助力客戶實(shí)現(xiàn)品牌影響力提升與可衡量的商業(yè)增長(zhǎng)。
As part of its global strategy, Monks continues to strengthen its presence in Greater China, focusing on large-scale content production, data and digital media integration, and technology-driven innovation to deliver end-to-end digital solutions that enhance brand influence and drive measurable business growth.
置高寬參數(shù)，將以原圖輸出)